Geeks Who Lead Podcast
Hear the inside stories of the "geeks who lead at scale" - Directors, VPs and CTOs running software engineering orgs at larger companies with 100+ engineers, and interviews with domain experts who can help those leaders to manage their engineering orgs more effectively.
I'm your host - Peter Bell, I've been helping senior engineering leaders to connect with and learn from their peers since 2010!
This podcast is designed for engineering leaders who want to learn the latest good practices from their peers who are way too busy operating to write an article or publish a book!
Running a software engineering org at scale is hard! You need to manage stakeholder expectations, attract and retain top talent, align and structure your org effectively and keep up with the latest processes and tooling. And that's before we even try to make sense of the potential impact of LLMs and GenAI on managing technical teams.
Our podcast and weekly newsletter provide you with access to hard-won wisdom from top engineering leaders and relevant domain experts. Learn more at https://geekswholead.com/
Geeks Who Lead Podcast
Short Byte: Mark Birch - Selling as a CTO
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While we often think of ourselves as technologists, CTOs and engineering leaders are also in the business of sales. Whether it’s internal stakeholder alignment or selling a startup vision to a technical buyer, the ability to relate to and connect with customers and stakeholders can be a superpower as a CTO.
Learn how Mark first got his sales mojo as a technologist when all the sales people in his office quit, and the impact that a customer engaged engineering leader can have by shortening the product feedback cycle, and getting product feedback directly from customers.
Resources
- The Startup Founder Sales Series - https://aws.amazon.com/blogs/startups/the-startup-founder-sales-series-an-introduction/
- Daniel Pink, To sell is human https://www.amazon.com/dp/B0087GJ8KM/
PARTNER
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